PUG / OUR STORY
Our future is built on the experience of understanding brands, consumers and communication. AI expands what we can imagine. Product development expands what we can make.
BUILT ON EXPERIENCE
Years of building brands shaped our judgment. AI expands our research and creative range. Product development takes that experience into things people can use.
Our advertising roots remain the foundation. Today, we connect brand strategy with AI, design, product development and the route to market.
THE EXPERIENCE BEHIND THE STUDIO
Brand and agency experience, connected with the realities of retail, distribution and getting products to market.
STRATEGY & CREATIVE DIRECTION
Agency leadership across PUG Advertising and Tadmur Holding, combining brand strategy and creative direction with AI studies through MIT Professional Education.
Event management for Qetaifan, plus social media strategy and management for 16 Tadmur Holding companies across 40+ channels. Experience also spans brand development, photography, video and live experiences.
COMMERCIAL STRATEGY & BRAND GROWTH
More than two decades across retail, distribution, e-commerce and international brand development, connecting creative decisions with routes to market.
Business Director experience with Abu Issa Holding / Mosafer; strategic advisory work with Al Shamasy in Saudi Arabia. Education at HEC Paris and executive AI study at MIT Sloan. International sourcing and manufacturing coordination, including China.
WHAT WE BRING TO WHAT’S NEXT.
We combine years of brand experience with AI, design and product innovation to build what’s next.
STRATEGY. AI. BRAND. DIGITAL. PRODUCTS.